Everyone’s fluent until someone asks a question
We all nod along in meetings pretending to understand. Here’s what happens when someone finally raises a hand.
Schmarketing
How teams talk, collaborate, and find clarity in the messy space between language and work.
10 posts
S1, E4: Help, Not Hype
In this episode, we unpack how great marketing isn’t about yelling louder—it’s about listening better, solving real problems, and maybe using cinnamon.
Help, not hype: the heart of great marketing
At its best, marketing is just one person helping another make a better decision. Everything else is noise.
S1, E3: Always Be Cleansing
Learn how to build clarity into your daily habits and cut through workplace jargon in this episode of the Schmarketing podcast.
Always be cleansing: the jargon detox plan
For everyone who’s ever sat through a meeting wondering if “cross-functional synergy” was a real thing or just a prank that got out of hand.
S1, E2: Bridge Over Troubled Buzzwords
Learn how to build clarity into your daily habits and cut through workplace jargon in this episode of the Schmarketing podcast.
Clarity: the bridge over troubled buzzwords
For the marketers, engineers, and brave souls trying to understand each other one meeting at a time.
S1, E1: Corporate Mad Libs
In the debut of Schmarketing, we unpack jargon’s role in marketing, explore clarity, and show how teams can cut through buzzwords to build real connections.
Schmarketing Glossary
Uncover the true meaning behind the jargon that runs modern B2B SaaS with this insightful and humorous glossary.
Schmarketing and the search for clarity
A field guide to the strange, hilarious world of marketing jargon—and what happens when we trade buzzwords for clarity.