Finding your melody in the market

“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.”

— Steve Jobs

Imagine stepping into a bustling city market, with all its noise, colors, and chaos. It’s much like our world today—complex and cacophonous. Amidst the hustle, your ears pick up a tune, a simple melody. It’s not the loudest, but it’s crystal clear. That melody? That’s marketing done right.

Marketing isn’t about shouting the loudest or being the flashiest. It’s about values—a clear, resonating note that cuts through the noise. In this world of a million distractions, we get mere seconds of people’s attention. It’s not enough time to tell them our life story, or even the full story of our company. It’s just enough time to convey one thing, one key idea.

So, we have to make a choice. Out of all the things we could say, what’s the one thing we want people to know about us? What is our melody? In a world that forgets, the clearest note is the one that’s remembered. Make it count.