Say no to random acts of marketing

I don’t remember where I read this, but I found this nugget in my notes app.

Ok… let’s break this down.

Imagine you’re on a journey. You have a destination in mind, but instead of following a carefully planned route, you decide to take random turns, hoping it’ll lead you to your desired end. Doesn’t make much sense, does it? This is the equivalent of those random acts of marketing. They are unplanned, unfocused, and quite frankly, unlikely to get you where you want to go.

Now, let’s rethink this journey with a strategic, customer-centric approach. This is a roadmap, a carefully planned and calculated route, one that’s been crafted with a deep understanding of the terrain, the obstacles, and most importantly, the destination—the customer.

This is not about making noise; it’s about making a difference. It’s not about being seen; it’s about being remembered. It’s about creating something that resonates with the customer on an emotional level, a connection that goes beyond the product or service. That’s the essence of a strategic, customer-centric approach.

Remember, we’re not simply trying to sell a product or a service; we’re aiming to build relationships, to create experiences, to add value. This is the difference between an organization that merely exists and one that truly thrives. Reject the allure of randomness. Embrace the power of strategy. And most importantly, put the customer at the heart of everything you do.

That’s the road to lasting success.