Think about it. Why don’t people donate? Why do shopping carts remain empty? Why are breakthrough ideas left on the shelf, gathering dust? And why do problems – big or small – remain unsolved, festering in the shadows?

We’re selling, but no one’s buying. It’s like we’re standing on one side of a chasm, shouting into the void. But here’s the kicker: it’s not them, it’s us.

We’re the circus ringmaster, barking our heads off, trying to impress. The flashy magician, waving our hands, eager to wow. But instead of pulling rabbits from hats, we should be bridging gaps.

The market doesn’t crave more spectacle. It craves connection. Authenticity. The unadorned truth. It’s time to quit the circus and get real.

Now, imagine a different path. We stop talking like marketers. We start talking like people. We swap jargon for dialogue. Banners for handshakes. Sales pitches for conversations. It’s not a downgrade. It’s an upgrade.

When we give clarity, we become magnetic. Connection happens. People listen, not because we’re loud, but because we’re clear. It’s like switching on a lighthouse in the fog. Suddenly, the path forward is visible.

Donations flow. Shopping carts fill up. Ideas catch fire. Problems find solutions. All because we’re connecting, not impressing.

With clarity as our North Star, we transform the journey. We shorten the distance from ‘here’ to ‘there.’ We stop playing charades and start forming bonds. The result? A marketplace that’s not just more successful, but more human too.

So, pick clarity. Be the lighthouse, not the circus. Connect, don’t impress. The world is waiting. It’s time to bridge the gap.

Stephen Boudreau serves as VP of Brand and Community at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2023 Stephen Boudreau.