Tag: Brand + Design

Differentiation comes from clarity of why
“Companies that offer lots of options are often struggling to differentiate. Differentiation comes from clarity of why not excess of what.” —Simon Sinek
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What is marketing?
“Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become.” – Seth Godin
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Clarity is kindness
“To be clear, is to be kind” — Brené Brown
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The Shaker Design Philosophy
“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.” – The Shaker Design Philosophy
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Simplicity + clarity = great design
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” —Lindon Leader
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Good design is the outcome of good process
The reason good design delivers both a pleasing user experience and the desired outcomes has infinitely more to do with the designer’s process and strategic thinking than it does with any artistic sensibility.   Your process is amongst the greatest values you provide to a project. 
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Conversations about budget
If a potential client is unwilling to answer the “budget” question, then you are starting from a point of distrust. This doesn’t have to be a deal breaker, but it is a red flag and an opportunity to course correct and build trust.  “If I tell you my budget is $80k, then you’ll...
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Donors, dollars, and communication
At Ascendio we do a lot of thinking around how technology can bridge the gap between the collecting and leveraging of data. In our world this typically deals with how organizations relate to donors (and potential donors) online. What is the most effective way to ask for information or a gift?  Why would...
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Expertise vs. low cost
Are you being hired based on expertise or cost? The answer to this question shapes how clients will relate to you. If their expectations are different than yours, then you will have an enormous chasm of understanding. 
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In graphic design, nothing is what it actually is
I like these thoughts by Andy Rutledge: In graphic design, nothing is what it actually is. Everything other than content is representative of something else. A line isn’t a line, it’s a boundary. Don’t need a boundary? Or is that boundary already clear by some other means? Don’t use a line. Same goes...
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On confusing landing pages
When a site visitor is confused the easiest path of resolution is the back button. 
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Raise donors, not dollars
Today I want to briefly address partnership programs. In other words, donors who commit to support your organization on an ongoing basis. Growing relationships with donors isn’t completely different from how you’d cultivate a strong relationship with a friend. Honesty, transparency and accountability...
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Make friends, not war
Collaborate from the start. 
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Integrity must be pursued
Meeting deadlines and keeping promises should be goals we pursue with desire, not consequences we retreat from in fear.  
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Design defined
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
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