Tag: Nonprofits + Fundraising

Speak like a human, not a marketer
One of the reasons people don’t donate, shoppers don’t buy, ideas get ignored, and problems don’t get solved… is because when we engage our audience, we try to impress—rather than connect. We try to wow—instead of giving clarity. We talk like marketers, not people. When clarity...
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4 Concepts to Consider for Your Value Proposition
Out of all the things there are to learn about online fundraising, defining your value proposition is the most fundamental. Your value proposition is the key to each step up the donor mountain—because each step prompts questions in the mind of your donor. Why should they open your email? Why should they...
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Mapping Your Donor’s Journey
Imagine you’re about to go on a hike. You’re heading into the wilderness, finding a mountain, and going to the top!  That plot twist is that you’re completely unprepared: no equipment, no map, and no idea of what’s ahead. Also, you’ve never gone on a hike before.  While I appreciate your sense...
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Should Nonprofits Give Donors the Option to Cover Transaction Fees?
Asking donors to cover the transaction fees on their online gifts has become commonplace on giving forms these days. It’s not hard to see why.  While these fees might seem small at the transactional level, over the course of a year they can eat a considerable portion of your nonprofit’s revenue. ...
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5 Reasons Donors Choose Not to Give
It’s tough to think about, but the reality is that 98 to 99% of the people who visit your website will not make a donation.  Beyond that, somewhere around 80 to 85% of the people who click on your “Donate” button are not going to complete their gift.  So we need to ask ourselves, why are people...
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3 Ways Your Value Proposition Is Being Sabotaged
According to my friends at NextAfter, only 50% of giving pages offer a clear value proposition.  So what if you’re one of the 50% but your conversion rate goals are still not met? Why isn’t your value proposition motivating more donors to give? More than likely, something is sabotaging your value proposition...
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How To Communicate Delays in Online Fundraising
Good news is easy to share. All of us would love to communicate positive progress all day long. But communicating bad news can be nerve-wracking when talking with donors.  It’s natural to think that telling donors about a delay, unfortunate event, or mistake may destroy the trust you’ve built...
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Keeping Your Fundraising Fresh (Even When You’re Telling The Same Story Again)
Maybe you’ve been there before. At first, you were excited to get the word out to donors about what your nonprofit is doing. But now… You’re sitting at your computer about to create your next email appeal, blog post, or social media post. And the thought of telling the same old story again just drains...
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5 Reasons Why Donor Portals Make Donors Happy
The phrase “responsive fundraising” is a powerful way to express the attitude nonprofits should have towards their donors.  For me, responsive fundraising is a big part of fundraising according to the Golden Rule.  Cultivate donors the way you’d want to be cultivated as a donor.  We all want...
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Donor Personas 101
No two donors are alike. That’s what makes them special—and what can make it difficult to connect with each one of them in an authentic and relevant way.  Donor personas are the tried-and-true tool you need to raise more donors by respecting these beautiful differences. When you sit down to write copy...
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Creating Effective Annual Reports After an Insanely Chaotic Year
It’s the beginning of a new year, and normally that means you’re coming back to the office to put the final touches on your donor annual report before sending it out. But 2020 wasn’t a year that anyone expected. For many nonprofits, 2020 was like a car spinning out of control on the ice. So you might...
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Get Technology Out of the Way of Storytelling [Part 2]
At RaiseDonors, the big question we ask ourselves is not how we can make our technology cooler. Our big question is how do we make our technology so good that it gets out of the way of your fundraising. When technology gets out of your way, you have more time to do the things that will really drive...
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Get Technology Out of the Way of Storytelling [Part 1]
Believe it or not, RaiseDonors isn’t just about technology. 😊 Our focus is built right into our name: raising more donors for your organization. We just happen to use technology to help you do that. Ironically, our primary way of using technology is to get technology out of your way. When you’re...
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Premiums and Online Giving
The holidays are coming, so let’s talk about gifts. Should you offer a thank you gift or “premium” in exchange for an online gift? Find out here. Whether or not fundraisers should offer donors thank you gifts or “premiums” has been argued about for decades. In 2012, an article from the Yale School of...
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Avoid Abandoned Online Gifts
Online fundraising depends on several things, but few things are as important as building trust. That’s why branding your donation pages is a must. Here’s how to do it. At first, you might think that the ability to customize your RaiseDonors donation pages with your unique nonprofit branding, colors,...
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