The Apple philosophy in life

What we’re about isn’t making boxes for people to get their jobs done—although we do that well…we do that better than almost anybody in some cases.  But Apple is about something more than that. Apple at the core…it’s core value—is that we believe that people with passion can change the world for the better.  That… those people who are crazy enough to think that they can change the world are the ones that actually do. 

Steve Jobs’ vision for Apple was so much more than creating tech boxes, it was about crafting experiences that shift our perspectives. This philosophy isn’t just for revolutionary companies, it’s a guide for living courageously. We aren’t here to fulfill pre-set roles or societal expectations. Our mission? To challenge the norms, bravely share our authentic stories, and shape experiences that resonate deeply with us and others.

Life isn’t about fitting neatly into societal boxes. It’s about having the audacity to break free from these restraints, venture beyond our comfort zones, and craft our narratives. It’s about harnessing our vulnerability to follow our passions, innovate without fear, and relentlessly pursue growth for ourselves and our community.

In essence, we are all artists, with life as our canvas. The messy parts, the uncertainties, they’re all part of our masterpiece. Just as Apple’s legacy goes beyond mere functionality, we too are here to make our mark. So let’s embrace the chaos, celebrate the journey, and, most importantly, be the change we want to see.