A lack of clarity could put the brakes on any journey to success.

Steve Maraboli

Behold… the marketing team—the wizards behind the curtain, the chefs in the corporate kitchen, the people who somehow make “synergy” sound like a real thing. They’re not just throwing spaghetti at the wall to see what sticks—they’re crafting a Michelin-starred meal for the masses. But let’s be honest, sometimes their kitchen looks more like a scene from a Marx Brothers film than a well-oiled machine. Why? A lack of clarity, my friends.

Picture it: the team is on a road trip, snacks in tow, Spotify playlist blaring. But then the GPS starts speaking in riddles. “Turn left at the place where the sun kisses the earth goodnight.” What’s next? A scavenger hunt to find the Holy Grail? Great, now they’re lost, and the only thing they’ve discovered is a newfound appreciation for paper maps and existential dread.

That’s what happens when clarity takes a backseat. It’s like assembling IKEA furniture using a manual written in emojis and interpretive dance. Amusing for the first five minutes, until they realize they’ve built something that resembles a modern art installation more than a functional desk.

So, how does this motley crew of marketers find their North Star of clarity?

Speak with Clarity

Ah, words. Those slippery little devils. In marketing, they’re the currency, the lifeblood, the jazz hands of the operation. The team doesn’t just speak—they speak with the kind of clarity that would make Hemingway ditch his daiquiri to take notes. Every word is handpicked, as precise as a surgeon’s scalpel, and as clean and sharp as a well-tailored suit that’s never known the humiliation of a mustard stain.

Design with Clarity

Then there’s the design—the Mona Lisa of the brand, if Mona Lisa were made of pixels and didn’t have that enigmatic smile. The team’s design is so clear it’s like looking into a pond and seeing not just your reflection, but your soul. Every line, every pixel is a meaningful brushstroke, painting a picture that’s worth a thousand clicks.

Ask Questions for Clarity

And let’s not forget the questions, the incessant, nagging questions. The team prods and pokes like a nosy aunt at a family reunion. They question everything, from whether their messaging addresses customers’ pain points to how well they’re meeting customer expectations, ensuring that no decision is made without a full interrogation—good cop, bad cop, and all.

In a world that’s as clear as mud, this marketing team knows that clarity is their compass, their North Star, their secret sauce served in a crystal-clear gravy boat. It’s what turns their campaigns from white noise into symphonies, their strategies from pipe dreams into plans etched in stone.

So, if you find yourself on a marketing team, ask yourself: Are we just doing things, or are we doing them with clarity? Because in the end, clarity isn’t just a strategy—it’s a lifestyle, a philosophy, a way of being that enables a team to accomplish truly remarkable things.

Stephen Boudreau serves as VP of Brand and Community at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2023 Stephen Boudreau.