What we’re about isn’t making boxes for people to get their jobs done—although we do that well…we do that better than almost anybody in some cases. But Apple is about something more than that. Apple at the core…it’s core value—is that we believe that people with passion can change the world for the better. That… those people who are crazy enough to think that they can change the world are the ones that actually do.
This is about marketing. But really… it’s about life.