A classic comic and words of wisdom from Tom Fishburne, a career marketer and cartoonist.

It struck me that there’s a lot an agency or marketing team can learn from a writers’ room. Every business experiences friction between creating and critiquing ideas. A writers’ room is like a masters class on the creative process.

Some of my observations from watching a writers’ room for a day:

  • Creativity is personal. If the ideas are going to be worthwhile, creators have to put themselves out there.
  • Ideas aren’t precious. You have to grow a thick skin and not take the feedback personally (hard to do when creativity is so personal).
  • Respect is essential. Especially when people disagree, mutual respect has to underlying the feedback or it breeds resentment.
  • Ideas aren’t born perfect. One writer may take the lead, but it takes a room to write a script.
  • Know when to push back. With so many cooks in the kitchen, writers have to navigate a lot of contradictory feedback. They pick their battles.
  • Find creative solutions to constraints. There were constant hurdles and setbacks to overcome. A production budget might suddenly limit where to set a particular scene, so writers have to rethink why the scene might be somewhere else.
  • The secret to quality is quantity. The versions and revisions of every script makes the ideas stronger.

Stephen Boudreau serves as VP of Brand & Community at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.