A classic comic and words of wisdom from Tom Fishburne, a career marketer and cartoonist.

It struck me that there’s a lot an agency or marketing team can learn from a writers’ room. Every business experiences friction between creating and critiquing ideas. A writers’ room is like a masters class on the creative process.

Some of my observations from watching a writers’ room for a day:

  • Creativity is personal. If the ideas are going to be worthwhile, creators have to put themselves out there.
  • Ideas aren’t precious. You have to grow a thick skin and not take the feedback personally (hard to do when creativity is so personal).
  • Respect is essential. Especially when people disagree, mutual respect has to underlying the feedback or it breeds resentment.
  • Ideas aren’t born perfect. One writer may take the lead, but it takes a room to write a script.
  • Know when to push back. With so many cooks in the kitchen, writers have to navigate a lot of contradictory feedback. They pick their battles.
  • Find creative solutions to constraints. There were constant hurdles and setbacks to overcome. A production budget might suddenly limit where to set a particular scene, so writers have to rethink why the scene might be somewhere else.
  • The secret to quality is quantity. The versions and revisions of every script makes the ideas stronger.

Stephen Boudreau serves as VP of Brand and Community at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2023 Stephen Boudreau.