A classic comic and words of wisdom from Tom Fishburne, a career marketer and cartoonist.
It struck me that there’s a lot an agency or marketing team can learn from a writers’ room. Every business experiences friction between creating and critiquing ideas. A writers’ room is like a masters class on the creative process.
Some of my observations from watching a writers’ room for a day:
- Creativity is personal. If the ideas are going to be worthwhile, creators have to put themselves out there.
- Ideas aren’t precious. You have to grow a thick skin and not take the feedback personally (hard to do when creativity is so personal).
- Respect is essential. Especially when people disagree, mutual respect has to underlying the feedback or it breeds resentment.
- Ideas aren’t born perfect. One writer may take the lead, but it takes a room to write a script.
- Know when to push back. With so many cooks in the kitchen, writers have to navigate a lot of contradictory feedback. They pick their battles.
- Find creative solutions to constraints. There were constant hurdles and setbacks to overcome. A production budget might suddenly limit where to set a particular scene, so writers have to rethink why the scene might be somewhere else.
- The secret to quality is quantity. The versions and revisions of every script makes the ideas stronger.