4 concepts to consider for your value proposition
Out of all the things there are to learn about online fundraising, defining your value proposition is the…
Nonprofits
57 posts
Mapping your donor’s journey
Imagine you’re about to go on a hike. You’re heading into the wilderness, finding a mountain, and going…
Should nonprofits give donors the option to cover transaction fees?
Asking donors to cover the transaction fees on their online gifts has become commonplace on giving forms these…
5 reasons donors choose not to give
It’s tough to think about, but the reality is that 98 to 99% of the people who visit…
3 ways your value proposition is being sabotaged
According to my friends at NextAfter, only 50% of giving pages offer a clear value proposition. So what…
What to do when your fundraising feels stale
The daily grind of writing content, analyzing results, and honing your digital fundraising skills can wear you down.
How to communicate delays when fundraising
Negative news, like delays in a project, can be moments of opportunity to build trust with donors and deepen their respect for your nonprofit.
5 reasons why donor portals make donors happy
The phrase “responsive fundraising” is a powerful way to express the attitude nonprofits should have toward their donors. For me, responsive fundraising is a big part of fundraising according to the Golden Rule.
Donor personas 101
No two donors are alike. That’s what makes them special—and what can make it difficult to connect with each one of them in an authentic and relevant way.
Creating effective annual reports after an insanely chaotic year
It’s the beginning of a new year, and normally that means you’re coming back to the office to…