As Steve Jobs, in his quintessentially Steve Jobsian way, unveiled the iPhone, declaring with a flourish:

“These are not three separate devices! And we are calling it iPhone! Today, Apple is going to reinvent the phone.”

Steve Jobs

I felt a tingle, a sort of electric frisson that danced up my spine. It was as if I had witnessed a magician pulling not a rabbit, but a fully grown, technologically advanced elephant out of his hat.

Years have passed, and yet, that shiver remains, as persistent as a catchy tune that lingers in your head long after the music has stopped.

This wasn’t your garden-variety product launch—oh no, this was Steve Jobs turning a tech announcement into Broadway. The way he delivered those lines, with the timing of a seasoned comedian and the gravitas of a Shakespearean actor, it was mesmerizing. It was as if he wasn’t just unveiling a phone, but rather, revealing the future, wrapped in a shiny package of glass and metal.

But let’s be honest, it wasn’t just about the iPhone, or its sleek design, or how it promised to cram your iPod, phone, and internet into your pocket. No, this was about something bigger, something grander. It was a testament to what happens when human creativity decides to go on a blind date with technology. And boy, did they hit it off.

This presentation was a masterclass in communication—where every word, every pause, every gesture was meticulously orchestrated. It was a lesson in simplicity, in how sometimes, the most profound things are the simplest—a device that could play your music, connect your calls, and open the world wide web…all in the palm of your hand.

What Jobs did that day was more than just introduce a new phone—he redefined our relationship with technology. It was a pivot point, a seismic shift in how we interact with the world around us. And that, my friends, is probably the nerdiest thing that I’ll never forget.

Stephen Boudreau serves as VP of Product + Content Marketing at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.