4 concepts to consider for your value proposition
Out of all the things there are to learn about online fundraising, defining your value proposition is the…
280 posts
Mapping your donor’s journey
Imagine you’re about to go on a hike. You’re heading into the wilderness, finding a mountain, and going…
Should nonprofits give donors the option to cover transaction fees?
Asking donors to cover the transaction fees on their online gifts has become commonplace on giving forms these…
The Art of Listening with Brett
Discover how a colleague named Brett transformed my approach to conversation, teaching the invaluable art of listening.
Differentiate or Disappear: A Guide
Uncover how clarity, not choice, defines market leaders like Patagonia, contrasting Kodak's outdated approach.
Embracing the infinite game
Imagine life as a never-ending marathon, not a 100-meter dash. There’s no finish tape to burst through, no…
5 reasons donors choose not to give
It’s tough to think about, but the reality is that 98 to 99% of the people who visit…
Marketing as a Beacon: WWF & Nike
Explore how WWF and Nike transcend traditional marketing, turning audiences into heroes and dreamers.
Be the person you’d want to work with
I was inspired by this story that Gary Vaynerchuk shared on LinkedIn. When it comes to professional life,…
The Avocado Effect: Small Moments Matter
Explore life's small joys, from dad jokes about avocados to unexpected connections. Discover why the best moments often happen offstage.