Through massive social media campaigns and the combined marketing force of the GivingTuesday brand, GivingTuesday motivates millions of people around the world to make a donation to some cause they care about.
There are a lot of voices out there with great ideas on what you should be doing to raise money for your organization.
But how do you know which ideas are working and which ones are duds? That’s where benchmark studies can be very helpful.
When you give this much online, you learn a lot about what makes a donation page work, and what doesn’t. In partnership with our friends at NextAfter, here’s what we found by giving to 203 organizations.