Stephen Boudreau serves as Chief Marketing Officer at Avid AI. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired soccer player (translation: he jogs near a ball occasionally), audiobook enthusiast, and the heavily-disputed UNO champion of his household.
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It's easy to be seduced by the new. That shiny, untested donor with the promise of adding heft to your cause. It's the thrill of the chase, the adrenaline rush of acquiring. But here's the truth that's been hiding in plain sight: fundraising isn't primarily about the hunting, it's about the gardening.
Even with an amazing year-end fundraising strategy, if your year-end giving page isn’t optimized for conversions, you’re going to miss out! So let’s talk about giving page optimization.