Shortening the distance to donors
At the heart of fundraising is a relationship. Not with a dollar, but with a donor. And so the wider the distance between you and your donor, the more difficult and impersonal it will be to ask for help.
Stephen Boudreau serves as Chief Marketing Officer at Avid. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired rec-league soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.
303 posts
Is your giving page optimized?
Just because you set up your giving page with some text, an image, and a giving form does not mean that donors who come to your site will be motivated to give.
Secrets to improving giving page performance
Giving pages are essential to any online fundraising strategy. Here’s how to take your giving page performance up a notch—or three!
Crisis fundraising done right
No one likes to do it, but the time will come when you have to do crisis fundraising.…
The case for not finding the baby’s sex
Think of this as an opportunity to shape a moment, like a potter with a lump of clay. It's not about preventing regret. It's about crafting a memory. A moment to look back on, to smile, to share. So, you can go ahead, peek into the mystery, or you can simply let it unfold. Either way, you're on the road to an experience that is unique, treasured, and ultimately, yours.
Pre-filled forms: a donor’s best friend
Discover how you can make your giving pages even better for conversions by setting up pre-filled forms on…
My favorite fruits
From mangoes to peaches, explore my lighthearted ranking of favorite fruits, complete with funny, feel-good tributes to nature’s sweetest creations.
Seven strange things people believe about online fundraising
I co-founded RaiseDonors because I’ve seen firsthand how online fundraising has transformed the way people give to the causes they care about.
Monthly donor receipts: do they help or hurt?
Will sending donation receipts every month cause donors to leave? Today, we look into the real issues behind monthly donor receipts.
How Tiny Choices Prevent Giant Regrets
A few small choices today can save you from a mountain of regret tomorrow. Learn how discipline might be annoying but far less heavy than its alternative.