The Long Game: How Brand Meaning is Built Over Time
A brand's identity goes beyond logos and colors—it's the story and emotions behind them. Discover how brand meaning is built over time.
280 posts
Beyond Buzzwords: Omni-Channel Strategy
Unlock the magic of a seamless omni-channel strategy—create delightful, consistent customer experiences at every touchpoint, both online and offline.
The Long Game: How Discipline Shapes Success
Struggling to stay motivated? Discover why discipline, not motivation, drives real progress—and how small, consistent steps lead to long-term success.
Reflections on Love and Life: Celebrating Anniversaries
Celebrating milestones reminds us of the past, cherishes the present, and looks forward with hope. Join me as I reflect on over two decades of love and laughter.
From Llama Schemes to Trust Signals: Win Over Your Audience
Trust signals guide consumers to make confident choices. Learn how reviews, certifications, and endorsements can transform your brand from 'just another ad' to a trusted source.
Avoid the Treadmill Trap: Crafting a Strong Value Proposition
Discover why your value proposition isn’t what you think it is—and how clarity can turn a 'treadmill moment' into real customer value.
The Magic of Kindness
True happiness isn’t in grand gestures, but in simple acts of kindness and empathy. Discover how mastering this art is the greatest trick of all.
Marketing for Humans: The Power of Segmentation
Trying to please everyone? You’ll end up pleasing no one. Discover how thoughtful segmentation can save your marketing (and your sanity).
Clarity: The Bridge Over Troubled Buzzwords
Discover how to transform marketing jargon into clear, effective communication. Learn practical steps to enhance collaboration and build mutual understanding.
Schmarketing: Navigating the Fog of Marketing Jargon
Learn how to transform schmarketing into clear, effective communication that strengthens team dynamics and connects with your audience.