What Lego Taught Me About Growth
Discover how a childhood Lego obsession taught valuable lessons about scaling in marketing, from building strong foundations to managing growth challenges.
Stephen Boudreau serves as Chief Marketing Officer at Avid AI. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired soccer player (translation: he jogs near a ball occasionally), audiobook enthusiast, and the heavily-disputed UNO champion of his household.
301 posts
How to Light Up Your Life (Without Burning Out)
Stop chasing perfection and start embracing betterment. This lightbulb metaphor sheds light on how life's brightest moments aren't found in material things.
How a Burrito Taught Me to Prioritize in Marketing
Discover how a Chipotle burrito taught a valuable lesson in prioritization—why saying yes to everything in marketing can leave you with a mess.
A Penny, 12 CDs, and a Lifetime of Memories
Relive the 90s with a nostalgic look back at the BMG Music Club, where a penny bought more than CDs—it built a soundtrack for a lifetime of memories.
Perfectly Imperfect: The Journey to Authentic Brand Loyalty
Learn how embracing imperfections and genuine connections can transform your brand. Discover the art of authentic engagement and build lasting loyalty.
Grow Without Losing What Makes You Great
Delve into the secrets to scaling your business without losing your brand's charm, using tech to enhance quality and connect deeply with your customers.
From Beets to Brands: Building Lasting Connections
Learn how authentic storytelling and consistent value can transform your brand and build lasting connections.
Creating Moments, Not Just Sales
Learn how brands like Disney, Starbucks, and Sephora turn the customer journey into a memorable experience that keeps customers coming back for more.
The Long Game: How Brand Meaning is Built Over Time
A brand's identity goes beyond logos and colors—it's the story and emotions behind them. Discover how brand meaning is built over time.
Beyond Buzzwords: Omni-Channel Strategy
Unlock the magic of a seamless omni-channel strategy—create delightful, consistent customer experiences at every touchpoint, both online and offline.