Perfectly Imperfect: The Journey to Authentic Brand Loyalty
Learn how embracing imperfections and genuine connections can transform your brand. Discover the art of authentic engagement and build lasting loyalty.
Stephen Boudreau serves as Chief Marketing Officer at Avid AI. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired soccer player (translation: he jogs near a ball occasionally), audiobook enthusiast, and the heavily-disputed UNO champion of his household.
297 posts
Grow Without Losing What Makes You Great
Delve into the secrets to scaling your business without losing your brand's charm, using tech to enhance quality and connect deeply with your customers.
From Beets to Brands: Building Lasting Connections
Learn how authentic storytelling and consistent value can transform your brand and build lasting connections.
Creating Moments, Not Just Sales
Learn how brands like Disney, Starbucks, and Sephora turn the customer journey into a memorable experience that keeps customers coming back for more.
The Long Game: How Brand Meaning is Built Over Time
A brand's identity goes beyond logos and colors—it's the story and emotions behind them. Discover how brand meaning is built over time.
Beyond Buzzwords: Omni-Channel Strategy
Unlock the magic of a seamless omni-channel strategy—create delightful, consistent customer experiences at every touchpoint, both online and offline.
The Long Game: How Discipline Shapes Success
Struggling to stay motivated? Discover why discipline, not motivation, drives real progress—and how small, consistent steps lead to long-term success.
Reflections on Love and Life: Celebrating Anniversaries
Celebrating milestones reminds us of the past, cherishes the present, and looks forward with hope. Join me as I reflect on over two decades of love and laughter.
From Llama Schemes to Trust Signals: Win Over Your Audience
Trust signals guide consumers to make confident choices. Learn how reviews, certifications, and endorsements can transform your brand from 'just another ad' to a trusted source.
Avoid the Treadmill Trap: Crafting a Strong Value Proposition
Discover why your value proposition isn’t what you think it is—and how clarity can turn a 'treadmill moment' into real customer value.