Perfectly Imperfect: The Journey to Authentic Brand Loyalty
Learn how embracing imperfections and genuine connections can transform your brand. Discover the art of authentic engagement and build lasting loyalty.
Stephen Boudreau serves as Chief Marketing Officer at Avid. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired rec-league soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.
307 posts
Grow Without Losing What Makes You Great
Delve into the secrets to scaling your business without losing your brand's charm, using tech to enhance quality and connect deeply with your customers.
From Beets to Brands: Building Lasting Connections
Learn how authentic storytelling and consistent value can transform your brand and build lasting connections.
Creating Moments, Not Just Sales
Learn how brands like Disney, Starbucks, and Sephora turn the customer journey into a memorable experience that keeps customers coming back for more.
The Long Game: How Brand Meaning is Built Over Time
Logos and colors are only the surface of a brand's identity. The real meaning comes from the story and emotions built over time.
Beyond Buzzwords: Omni-Channel Strategy
An omni-channel strategy means your brand shows up everywhere your customers are. Yes, even when they’re doomscrolling at 2 a.m.
The Long Game: How Discipline Shapes Success
Motivation fades. Discipline doesn’t. Learn why small, consistent steps are the real key to long-term success.
Reflections on Love and Life: Celebrating Anniversaries
Milestones aren’t just numbers, they’re little time machines. They take us back, keep us grounded, and push us forward.
From Llama Schemes to Trust Signals: Win Over Your Audience
Trust signals guide consumers to make confident choices. Learn how reviews, certifications, and endorsements can transform your brand from 'just another ad' to a trusted source.
Avoid the Treadmill Trap: Crafting a Strong Value Proposition
Your value proposition probably isn’t what you think it is. But with clarity, you can turn treadmill drudgery into real customer value.