S1, E1: Corporate Mad Libs
In the debut of Schmarketing, we unpack jargon’s role in marketing, explore clarity, and show how teams can cut through buzzwords to build real connections.
Stephen Boudreau serves as Chief Marketing Officer at Avid. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired rec-league soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.
66 posts
The first time my son looked down at me
He used to fit in my arms. Now he looks down at me. But I’ve learned that growing up isn’t something only kids do.
All stories are true (and some of them actually happened)
A story about stories, truth, and the teacher who helped me see that what matters most isn’t accuracy—it’s meaning.
The night I became a runner (for 12 hours)
A late-night Facebook post, a fleeting sense of purpose, and the humbling realization that running is best left to people who enjoy it.
Schmarketing Glossary
Uncover the true meaning behind the jargon that runs modern B2B SaaS with this insightful and humorous glossary.
My favorite fruits
From mango royalty to seedless watermelon science, my fruit power rankings mix nostalgia, nonsense, and a dash of citrus drama.
We practice our way there
Kindness takes practice. Growth takes patience. On faking it until the pretending slowly turns into truth.
A short guide to doing what’s in front of you
For Peter. His friendship shaped my life, and his words still guide me today.
The watch party incident
A reluctant host, a World Cup, and unexpected joy—how soccer watch parties turned one solo fan into a social convert. Sometimes, company makes all the difference.
My favorite TV shows
These TV shows weren’t just background noise—they were life markers, weaving humor, heart, and meaning into ordinary nights.