Lost in brand-slation: clearing up communication
Journey from in-flight tales to branding insights, exploring the unmatched power of clear communication. Let's ensure our messages land smoothly!
Stephen Boudreau serves as Chief Marketing Officer at Avid AI. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired soccer player (translation: he jogs near a ball occasionally), audiobook enthusiast, and the heavily-disputed UNO champion of his household.
297 posts
Elephants, friends, and the freedom to be you
Friendship is about accepting quirks and offering space to be authentic. Jeremy’s elephant collection reminds us that true connection lies in embracing the unique.
The Chili Cook-off: A Marketing Parable
Learn how a chili cook-off fiasco transforms into a marketing success story, mixing strategic planning with creative flair.
Why your toilet paper needs a soul
Discover the magic of branding and how it turns ordinary products into unforgettable experiences. It's not just about what you make, but how you make people feel.
Lessons from Nike: The Power of Your Own Voice
Unlock the secret to brand success through the lens of Nike by discovering the power of your own voice. Create authentic, unforgettable messages that resonate and inspire.
Under the surface: a tale of fishing, friendship, and forgiveness
A fishing trip between childhood friends becomes an unexpected lesson in mending relationships, navigating life’s messes, and showing up when it matters most.
Tuning into love: the power of listening
True connection happens when we stop trying to win and start truly listening, revealing the power of being heard over simply getting the last word.
8 types of bad creative critics
It struck me that there’s a lot an agency or marketing team can learn from a writers’ room. Every business experiences friction between creating and critiquing ideas. A writers’ room is like a masters class on the creative process.
‘Til death do us part
A reader named Kevin described the heavy weight of grief he was carrying after the unexpected death of his dog. Magary's went from sports philosopher to Gandalf the White in a blink—and I found myself upended. His words and sentiment are beautiful, poignant, and wise.
A Summer of Murder, Meetings, and Unexpected Life Lessons
During a summer at a hometown paper, I covered more than murder and budgets—I learned how gossip can weigh you down and why kindness lightens the load.