S1, E2: Bridge Over Troubled Buzzwords
Learn how to build clarity into your daily habits and cut through workplace jargon in this episode of the Schmarketing podcast.
Stephen Boudreau serves as VP of Brand & Community at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.
15 posts
Why AI is the Future (And Not Your Competition)
AI is changing how we work, but it won’t replace what makes us human. Learn how AI can enhance creativity and reshape the future of marketing.
S1, E1: Corporate Mad Libs
In the debut of Schmarketing, we unpack jargon’s role in marketing, explore clarity, and show how teams can cut through buzzwords to build real connections.
The Spoon, The Antenna, and The Art of Innovation
Embrace innovation with courage, even if it means a few failed experiments. Learn why the real magic happens when you're willing to try something new.
Personalization: The Key to Marketing That Works
Treating every customer the same doesn't work. Discover how personalized marketing builds stronger connections and drives long-term loyalty.
Building Great Teams Through Accountability
Accountability isn’t about perfection—it’s about showing up, owning your role, and helping your team grow through clarity, communication, and daily actions.
Creating Brand Value That Sticks: Lessons from a Futon
Brand value isn’t just about products—it’s about trust, promises, and delivering on expectations. Here’s how to create a brand that people rave about.
How to Build Clarity in Your Brand Story, Positioning, and Messaging
Clarity is key to effective marketing. Learn how brand story, product positioning, and messaging work together to build trust and connect with your audience.
Conversion Rate Alchemy: Turning Browsers into Buyers
Amazon, Airbnb, and Dropbox have mastered conversion rates with seamless experiences. See how CRO turns casual browsers into buyers with personalized journeys.
Schmarketing Glossary
Uncover the true meaning behind the jargon that runs modern B2B SaaS with this insightful and humorous glossary.