Fighting the inertia of everything in your life
I’ve been having a lot of conversations about the idea of responsive fundraising. In a nutshell, responsive fundraising…
Nonprofits
57 posts
4 ways to increase the desire to give in the mind of a donor
Success in online fundraising depends on your ability to increase the desire to give in the mind of…
Can a small tweak to your donate button increase gifts by 190%?
One of the most powerful ways to increase online donor conversions is also one of the most obvious: put a donate button on your homepage! Here’s how.
How many donation pages do you need?
A donation page can’t be everything to everyone. That’s why you need multiple donation pages. But how many…
Tips for GivingTuesday
Through massive social media campaigns and the combined marketing force of the GivingTuesday brand, GivingTuesday motivates millions of people around the world to make a donation to some cause they care about.
The difference between giving and buying
Are you designing your donation pages just like you would a landing page for a product? It’s time to rethink what makes donation pages work.
Everything starts with priorities
“All organizations are perfectly designed to get the results they are now getting. If we want different results,…
How a benchmark study can help you raise donors
There are a lot of voices out there with great ideas on what you should be doing to raise money for your organization.
But how do you know which ideas are working and which ones are duds? That’s where benchmark studies can be very helpful.
What donating to 203 nonprofits taught us
When you give this much online, you learn a lot about what makes a donation page work, and what doesn’t. In partnership with our friends at NextAfter, here’s what we found by giving to 203 organizations.
Optimizing online fundraising with the Golden Rule
Fundraising can be a complicated industry. But at its heart is a simple rule—the Golden Rule. See how this timeless maxim can help you optimize your online fundraising.