It's easy to be seduced by the new. That shiny, untested donor with the promise of adding heft to your cause. It's the thrill of the chase, the adrenaline rush of acquiring. But here's the truth that's been hiding in plain sight: fundraising isn't primarily about the hunting, it's about the gardening.
Even with an amazing year-end fundraising strategy, if your year-end giving page isn’t optimized for conversions, you’re going to miss out! So let’s talk about giving page optimization.
Even if your online fundraising efforts are going great, there is always room for improvement! It's time to smooth out the friction and make it easier for people to donate to your cause. Here are five steps that can bring incredible transformation to your donation experience.
Pro tip: always make sure everyone is crystal clear on the order of ceremonies before you partake in a trust fall. Otherwise… you have trust and you have a fall… but you don’t have a trust fall.
Nonprofits need smart and cost-effective ways to connect with donors and automate processes. Otherwise, success will lead to a tidal wave of manual processes that will keep you busy, rather than being productive.