“Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.”

Laura Fitton

In the swirling maelstrom of the market, it’s tempting to veer off-course, chasing the latest trend or mimicking the competition. But here’s the thing: your business is a beacon for a very specific kind of stranded traveler, one grappling with a problem you’re uniquely equipped to solve. That’s your true north.

Solve the Real Problem

It’s not about your product or how many features it has. It’s about the problem. The real, gnawing problem your audience faces every day. Dive deep into it. Live it. Breathe it. Because when you understand that problem better than anyone else, you become more than a business. You become a go-to, a lifeline, an indispensable ally.

Content is Your Megaphone

Your voice, your content, is how you tell the world you’ve got the map they’ve been looking for. But it’s not just about broadcasting your presence. It’s about sharing stories, insights, and truths about the journey. Make your content so rich, so compelling, that it becomes a beacon in its own right, guiding folks through the fog.

Enthusiasm is Contagious

Here’s a secret: enthusiasm is more infectious than the common cold. When you’re genuinely excited about tackling that core problem, it shows. It resonates. It builds trust and forges connections. Your excitement becomes their excitement. And suddenly, you’re not just a company; you’re a movement.

Ideas are Your Currency

Ideas are the sparks that light up the dark. Keep throwing them out into the world. Some might fizzle, but others will catch fire. Your job isn’t to guard your treasure chest of solutions but to share them, test them, and let them fly. It’s in this exchange of ideas that real innovation happens, where you find new ways to scale mountains and cross rivers.

Helping Creates More Help

Every problem you solve, every challenge you overcome for someone, is a pebble in the pond of your market. The ripples reach farther than you can imagine. Each solution is a story told, a recommendation made, an opportunity to help even more people. And as your circle widens, so does the impact you can make.

Remember, at the core of it all, you’re in the business of making change happen. Your product, your content, your enthusiasm, and your ideas are merely tools in this grand adventure. Keep focused on the problem you’re here to solve, and let that guide you. Be the lighthouse in the storm, and watch as the world navigates its way to your door.

Stephen Boudreau serves as VP of Product + Content Marketing at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.