Delivering value: It’s like watering a tiny seed, watching it bloom into a vibrant plant. It’s that secret sauce that turns one-time deals into enduring alliances.

How do you serve up this elixir of loyalty? I’ve jotted down some key principles to help provide an routine.

Listen and get feedback

Start by lending your ear. Like a jazz musician in a late-night club, listen to your customer’s rhythm. Their feedback isn’t just a cacophony of words. It’s the melody of their needs and desires.

Be honest

Honesty is your compass. It guides your every interaction, keeping you true to your course. It’s not about sprucing up a leaky boat with a fresh coat of paint. It’s about admitting there’s a hole and offering to fix it. No BS in speech, none in action.

Identify and solve the actual problems

Solving problems isn’t just about whipping out your toolkit at every hiccup. It’s about being a detective, identifying the true culprits hidden under layers of issues. It’s Sherlock Holmes in a world of digital mysteries, turning chaos into clarity.

Don’t over-engineer

But don’t over-engineer. You’re not a flashy salesman hawking a diamond-encrusted watch to someone who simply needs to tell the time. Know when a Ford will get them where they need to go, even if a Ferrari seems more impressive on the showroom floor.

Keep your promises

Last, consistency is the linchpin holding your value proposition together. It’s not about grand gestures; it’s about the everyday reliability, like the sunrise promising a new day. Be that constant ray of light, the promise keeper that elevates the quality of their day-to-day life.

Delivering value is the golden thread that weaves together the tapestry of lasting business relationships. It’s not rocket science—but a symphony of listening, honesty, problem-solving, practicality, and consistency. In this dance of trust and reliability, every step, every beat matters.

So stride forward, master the rhythm, turn opportunities into lifelong partnerships—one valued customer at a time.

Stephen Boudreau serves as VP of Brand and Community at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2023 Stephen Boudreau.