“Not everything that can be counted counts, and not everything that counts can be counted.”

William Bruce Cameron

You’re in your kitchen. The smell of potential wafts through the air. On your counter, two recipes. One, for a cracker so precise it could have been engineered. The other, for bread that could win hearts, maybe even awards, with a little bit of this and a dash of that. Which do you choose? It’s not just about baking; it’s about how we see the world.

In the vast expanse of our work, we cling to the static. Hours logged, emails sent, widgets produced. These are our crackers. Neat. Tidy. And utterly devoid of soul.

But here’s the twist: these static numbers, as soulless as they may seem, are the breadcrumbs leading us to the kinetic. That’s where the magic happens. It’s the dynamic, the ever-changing dance of ideas, emotions, and interactions that truly drive us forward. The static is the skeleton; the kinetic, the heartbeat.

Think about it. A spike or drop in sales isn’t just a number; it’s a story waiting to be told. It’s a hint at customer desires, market shifts, or perhaps the morale of your team. These numbers? They’re not just metrics. They’re messages from the kinetic world.

Now, here’s the kicker: every static number is a gateway to understanding the kinetic forces at play. That uptick in customer calls could be trouble, sure. Or it could be the first note in a symphony of engagement and loyalty you’re about to conduct.

This isn’t about discarding the static for the kinetic. Far from it. It’s about seeing the dance between the two. The static gives us a map; the kinetic, the journey. And what a journey it is.

So, as you stand in your kitchen, recipe in hand, ask yourself: am I baking crackers or am I unleashing the sublime potential of bread? In your work, in your life, are you merely counting, or are you truly measuring what matters?

Remember, in the alchemy of our efforts, the most potent ingredients are often not the ones we measure but the ones we feel.

Stephen Boudreau serves as VP of Product + Content Marketing at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.