How matters

My business partner posted this to his Facebook wall.  When I saw the preview image was a muscle-bound behemoth I was thinking that maybe his account got hacked, but what I watched was truly a punch to the gut.

This video is speaking right to my core: if you want to improve, if you want to change, if you want to reach new heights – you have to give your very best at everything you do.  Very few even aspire to make this a reality.  I know I haven’t… how can I start doing that today? Baby steps, I suppose.  But being your best means not settling, making sacrifices and taking roads less travelled.  

Ultimately, it means denying myself.  Tough stuff. But it starts with every decision.