Delivering value is how relationships are cultivated from a single engagement to a long term commitment.
Here’s how you deliver value:
- Listen and get feedback
- Be honest (don’t talk bullshit and don’t deliver bullshit)
- Identify and solve the actual problems
- Don’t over-engineer (don’t sell people on a Ferrari when all they need is a Ford)
- Keep your promises (be reliable and consistent—this is value to every day quality of life)