My business gives me the opportunity to interact with a variety of incredible people and opportunities. Much of these lie in the world of faith-based ministry.
An observation I’ve made is that there is a strong desire to be perceived as, Real… Authentic… Approachable…
But the reality is a combination of personality and lifestyle.
Brand is about perception.
Ministry is about action.
The business of ministry involves aligning brand and ministry.
This can’t be faked in the long haul.
My job can never be to manufacture an image. It is only to project an identity.