My business partner posted this to his Facebook wall.  When I saw the preview image was a muscle-bound bodybuilder—I thought that maybe his account got hacked, but what I watched was truly an inspiring punch to the gut.

A brief reflection on the video…

If we imagine life as a sandglass—every grain slipping through its narrow waist marks precious time. We can’t flip it over, buy more sand, or slow its passage. Successful people are those who understand this urgency. They know that every grain matters. They transform every second into a nugget of achievement, milking the clock for all its worth.

It’s easy to confuse movement with progress. A spinning wheel may turn fast, but does it go anywhere? So it’s not just about what we do—but how we do it that counts. Doing with all your might, doing it right, and doing it now.

So, the question we need to ask is not just “What am I going to do?” but also, “How am I going to do it?”.

Tough stuff. But it starts with every decision.

Stephen Boudreau serves as VP of Product + Content Marketing at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.