How to buy happiness
Michael Norton shares fascinating research on how money can indeed buy happiness—when you don’t spend it on yourself.…
When to listen to “the experts”
There are a lot of “experts” out there trying to help nonprofits raise more money. Who should you listen to and when?
Navigating Life’s Diverse Journeys
Dive into the beauty of life's diverse paths to happiness, and see how empathy enriches our understanding of each unique journey.
Shortening the distance to donors
At the heart of fundraising is a relationship. Not with a dollar, but with a donor. And so the wider the distance between you and your donor, the more difficult and impersonal it will be to ask for help.
Is your giving page optimized?
Just because you set up your giving page with some text, an image, and a giving form does not mean that donors who come to your site will be motivated to give.
Secrets to improving giving page performance
Giving pages are essential to any online fundraising strategy. Here’s how to take your giving page performance up a notch—or three!
Crisis fundraising done right
No one likes to do it, but the time will come when you have to do crisis fundraising.…
The case for not finding the baby’s sex
Think of this as an opportunity to shape a moment, like a potter with a lump of clay. It's not about preventing regret. It's about crafting a memory. A moment to look back on, to smile, to share. So, you can go ahead, peek into the mystery, or you can simply let it unfold. Either way, you're on the road to an experience that is unique, treasured, and ultimately, yours.
Pre-filled forms: a donor’s best friend
Discover how you can make your giving pages even better for conversions by setting up pre-filled forms on…
My favorite fruits
From mangoes to peaches, explore my lighthearted ranking of favorite fruits, complete with funny, feel-good tributes to nature’s sweetest creations.