“…hourly billing is inherently unethical. The client’s best interests are served by a quick resolution, but the consultant’s best interests are served by a lengthy encampment. That isn’t what I’d call a partnership.”

Alan Weis

Imagine we’re in a world where hourly billing is akin to using a sundial in the digital age: charming but impractical. This old-school practice subtly tells service providers, “The longer it takes, the more you earn,” anchoring them to a mindset where the clock dictates value, not the brilliance of their work.

Enter the game-changer: value pricing.

This isn’t merely a different billing method; it’s a full-scale revolution, a clarion call that champions the real impact of work over the hours clocked.

Picture value pricing as the sage guide in this adventure, leading service providers to a realm where their contributions are measured by the ripples they create, not the minutes they spend.

In this new land, businesses evolve from mere vendors to become knights in the service of their clients, embarking on quests not just to deliver but to dazzle. This paradigm doesn’t gently push towards efficiency and innovation; it catapults businesses into a relentless pursuit of excellence, urging them to constantly refine and elevate their offerings.

This transformative journey is about more than tweaking a billing model; it’s about reimagining the very ethos of doing business. Freed from the chains of the ticking clock, companies are empowered to explore, innovate, and enhance their services, aligning their rewards with the tangible successes they achieve. They form a fellowship with their clients, united in a common quest for growth, with every interaction presenting a new opportunity to surpass expectations.

In this redefined world, success is no longer measured by the relentless march of time but by the depth and breadth of the impact made. Value pricing stands as the beacon, guiding businesses towards this new dawn of success, encouraging them to leave behind the familiar shores of hourly billing for the exhilarating quest of innovation, excellence, and true partnership.

It’s about constructing a legacy grounded in the value generated, crafting a vast mosaic where each piece is meticulously placed with the intention of creating a significant impact.

Stephen Boudreau serves as VP of Product + Content Marketing at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.