S1, E1: Corporate Mad Libs

Episode Summary

In this debut episode of Schmarketing, we’re not just introducing a podcast—we’re unpacking a problem. Schmarketing isn’t just the confusing, jargon-laden language of marketing—it’s a communication barrier that turns collaboration into a corporate guessing game. But fear not—there’s a way out. We’ll explore how teams can cut through the buzzwords and build stronger connections. If you’ve ever found yourself lost in a maze of marketing meetings, this episode is your roadmap to making sense of the nonsense.

From the Glossary

Today’s episode dives into the term “Schmarketing”. The definition and translation below are taken from the official Schmarketing Glossary.

Definition: Schmarketing is language that confuses more than it clarifies, using jargon that sounds impressive but ultimately says nothing. It thrives on complexity that builds barriers rather than creating connections.

Translation: Translation: Schmarketing is what happens when marketers toss every buzzword they can think of into a blender, hit purée, and hope something coherent spills out. It’s not about making sense—it’s about sounding important. Like a TED Talk nobody asked for, but everyone’s too polite to leave.

From the Blog

Today’s episode is based on, Schmarketing: Navigating the Fog of Marketing Jargon.