The critical “S” to remember in SaaS is the second S. If you provide excellent service and work to build a relationship with your client many issues with the first “S” can be managed. Remember the value prop in SaaS is annuitized income. If your churn is high the investment community will be skeptical even if you have the next killer app.

I saved this from a comment in Quora. Please forgive the lack of attribution, but I thought this was absolutely true.

Stephen Boudreau serves as VP of Brand & Community at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.