Picture a party. You step in, scanning the room. Two conversations catch your attention. One, a person elaborating the “incomparable ergonomics of their recently purchased task chair”. The other, a lively chatter about how someone’s new office chair “fits like a glove and makes those long workdays a breeze.”
Which conversation do you join?
In the same vein, let’s rethink marketing. We don’t have to be a walking jargon dictionary. Customers are people, just like you and me. We need to converse, not ‘communicate’. Tell stories, not ‘deliver messages’.
Speak like a human, not a marketer. It’s the difference between being part of the conversation and being tuned out. It’s not about dumbing it down, it’s about choosing clarity over complexity.
Relatability wins. Every. Single. Time.