“Be so good they can’t ignore you.”

Steve Martin

Imagine, if you will, a world where web design isn’t just about pixels and code, but about the human heart and soul behind the screen. That’s the universe Chris and I inhabit at Ascendio. It’s a place where, amidst the cacophony of keyboard clacks and mouse clicks, we dance to the rhythm of three sacred mantras:

  • We are professionals,
  • Everyone is accountable, and
  • We get things done.

And let me tell you, in the kaleidoscopic realm of web design, sticking to these principles is akin to walking a tightrope while juggling fire-breathing ferrets. But here we are, doing it with a flair that could put a circus to shame.

We are professionals

First off, our take on being professionals isn’t what you’d expect. It’s not about donning a suit or mastering the art of the firm handshake—though, mind you, Chris has a grip that could crack a walnut. No, it’s about diving headfirst into the murky waters of human connection, armed with nothing but our wits and an insatiable curiosity.

We don’t just build websites; we build bridges to our clients’ hearts, using empathy as our scaffold and understanding as our mortar. It’s a thrilling adventure, one where every project is a journey into the unknown, with the promise of new friendships and tales of epic collaboration.

Everyone is accountable

Then there’s accountability, a term so often thrown around it’s practically become the office cat—present but largely ignored. At Ascendio, however, we embrace it like it’s the last lifeboat on the Titanic. Our days are filled with a symphony of communication, a constant back-and-forth that ensures no one is left behind in the digital abyss. It’s like a group chat where everyone’s invited, and the main topic of discussion is how we can outdo ourselves.

It’s a thrilling way to work, transforming mundane tasks into a quest for collective excellence.

We get things done

And, ah, getting things done—our pièce de résistance. If Ascendio were a superhero, this would be our superpower: the uncanny ability to transform lofty ideas into digital masterpieces, all while keeping an eye on the clock. It’s not just about crossing items off a list; it’s about crafting digital experiences that whisper sweet nothings into the user’s ear.

Our projects aren’t just completed—they’re brought to life, each with its own heartbeat and soul, ready to take on the world.

In this swirling maelstrom of technology and design, Chris and I stand firm, our feet planted on the solid ground of our three guiding principles. They’re not just the pillars of Ascendio—they’re our beacon in the fog, guiding us through the tempest of the digital sea. They’re a promise, a pledge, a declaration of our unwavering commitment to not just do the job, but to do it with grace, with integrity, and with a dash of humor.

Because, at the end of the day, it’s not just about building websites—it’s about weaving tales of human connection, one pixel at a time.

Stephen Boudreau serves as VP of Product + Content Marketing at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.