Good design. It’s the hidden symphony in a world of noise. It’s not just about color or shape. It’s deeper. Like an iceberg, the true enormity lies beneath.

Good process. That’s the key. Like the secret ingredient in grandma’s recipe, it makes the difference. Think about it. An orchestra without a conductor. A ship without a compass. It just won’t work.

Your process. It’s your compass. Your conductor. It’s the backstage crew in a Broadway show. Not under the spotlight, but making the magic happen. It’s not just a value-add. It’s the value. The golden thread weaving the project’s tapestry.

Remember, design is a journey. The destination matters, but so does the path. The process is your roadmap. Follow it. Trust it. It’ll guide you from vague ideas to tangible results. It’s the silent engine driving the project from start to finish.

So, next time you admire a stunning design, pause. Think about the process behind it. Remember, without a great process, there’s no grand finale. Design isn’t a sprint, it’s a marathon. And your process is your pace-setter.

Stephen Boudreau serves as VP of Brand and Community at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2023 Stephen Boudreau.