“Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.”

– Laura Fitton

Strip your business down to its essence. What’s the burning issue at its heart? That pulsating problem that keeps your customers awake at night? Now, hold that problem like a diamond to the sunlight, observing every facet, every angle. Understand it like you know the lines on the palm of your hand. Your business is the answer, the panacea, the solution to that very problem.

Next, roll up your sleeves and plunge headfirst into the battlefield of ideas. Don’t tiptoe, plunge. Ignite your customers’ minds with a blizzard of content—articles, videos, infographics, webinars—each a bullet to the pain point, each a salve to the wound. Become a relentless content machine, churning out nugget after nugget of precious insight.

But don’t stop there. Pump into your content the heart-pounding enthusiasm that comes from knowing you have the cure. Let your energy leap off the screen, so contagious that your customers catch it, their hearts mirroring yours. Let your conviction shine like a lighthouse guiding them through the fog of their problem.

Ideas are the lifeblood of problem-solving. Let them flow freely from your business veins. Set them free like a flock of birds taking flight, each carrying a piece of the solution puzzle—inspiring your customers and illuminating their path to a pain-free existence.

At the end of the day, your business isn’t about products or services. It’s about problem-solving. It’s about passionately answering the aching question at the heart of your customer’s existence—with relentless content, unstoppable enthusiasm, and groundbreaking ideas.

Stephen Boudreau serves as VP of Product + Content Marketing at Virtuous Software. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is an avid (but aging) soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.

Copyright ©2024 Stephen Boudreau.