Donor personas 101
No two donors are alike. That’s what makes them special—and what can make it difficult to connect with each one of them in an authentic and relevant way.
Stephen Boudreau serves as Chief Marketing Officer at Avid AI. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired soccer player (translation: he jogs near a ball occasionally), audiobook enthusiast, and the heavily-disputed UNO champion of his household.
297 posts
The (Not So) Secret Diary of a Wannabe Sage
Join me on my quest for wisdom, blending humor with life's lessons. Discover how laughter and self-reflection can lead to insight.
A Know-It-Some’s Guide to Not Knowing
Revel in the unexpected joy and wisdom that come from embracing life's mysteries and the beauty of not knowing everything.
The Unnecessary Complexity of the Tur-Duck-Hen Life
Explore the transition from tur-duck-hen complexity to the elegance of simplicity, guided by the timeless Shaker design philosophy.
The Clock in Life’s Kitchen
Dive into the delightful chaos of life's kitchen, where plans, ticking time, and shared laughter create the perfect recipe for joy.
Creating effective annual reports after an insanely chaotic year
It’s the beginning of a new year, and normally that means you’re coming back to the office to…
Get technology out of the way of storytelling [Part 2]
At RaiseDonors, the big question we ask ourselves is not how we can make our technology cooler. Our big question is, "How do we make our technology so effective that it gets out of the way of your fundraising?"
Get technology out of the way of storytelling [Part 1]
Believe it or not, RaiseDonors isn’t just about technology. Our focus is built right into our name: raising…
Premiums and online giving
Whether or not fundraisers should offer donors thank-you gifts or “premiums” has been argued about for decades.
Avoid abandoned online gifts
Online fundraising depends on several things, but few things are as important as building trust. That’s why branding your donation pages is a must. Here’s how to do it.