Why your toilet paper needs a soul
Discover the magic of branding and how it turns ordinary products into unforgettable experiences. It's not just about what you make, but how you make people feel.
Stephen Boudreau serves as Chief Marketing Officer at Avid. For over two decades, he has helped nonprofits leverage the digital space to grow their impact. To that end, Stephen co-founded RaiseDonors, a platform that provides nonprofits with technology and experiences that remove barriers to successful online fundraising. He is semi-retired rec-league soccer player, audiobook enthusiast, and the heavily-disputed UNO champion of his household.
304 posts
Lessons from Nike: The Power of Your Own Voice
Unlock the secret to brand success through the lens of Nike by discovering the power of your own voice. Create authentic, unforgettable messages that resonate and inspire.
Under the surface: a tale of fishing, friendship, and forgiveness
A fishing trip between childhood friends becomes an unexpected lesson in mending relationships, navigating life’s messes, and showing up when it matters most.
Tuning into love: the power of listening
True connection happens when we stop trying to win and start truly listening, revealing the power of being heard over simply getting the last word.
8 types of bad creative critics
It struck me that there’s a lot an agency or marketing team can learn from a writers’ room. Every business experiences friction between creating and critiquing ideas. A writers’ room is like a masters class on the creative process.
‘Til death do us part
A short, beautiful excerpt from a larger piece about love, loss, and the quiet courage of saying goodbye.
A Summer of Murder, Meetings, and Unexpected Life Lessons
During a summer at a hometown paper, I covered more than murder and budgets—I learned how gossip can weigh you down and why kindness lightens the load.
Everton: building character, not champions
Experience the world of Everton fandom, where shared setbacks and theatrical pessimism are celebrated just as much as the rare but cherished victories.
Between the spines: embracing life’s colorful quirks
Join an exploration of life’s unpredictable moments, juxtaposed against the vibrant backdrop of a color-coordinated bookshelf.
Masterpieces in motion: how Toledo’s Fernando opened our eyes
Journey to Toledo, Spain, where an art guide named Fernando teaches more than just about paintings. Discover the power of seeing the world—and its people—as irreplaceable masterpieces.