Einstein’s Rule: Simple, Not Simpler
Discover Einstein's approach to simplicity: balancing the simple and the complex in life, as inspired by his timeless wisdom.
Brand + Design
35 posts
Differentiate or Disappear: A Guide
Uncover how clarity, not choice, defines market leaders like Patagonia, contrasting Kodak's outdated approach.
Marketing as a Beacon: WWF & Nike
Explore how WWF and Nike transcend traditional marketing, turning audiences into heroes and dreamers.
The Comedy of Clarity: Finding Kindness in Misunderstandings
Explore the humorous side of miscommunication and discover why being clear is the ultimate act of kindness in our everyday interactions.
The Apple Core: More Than Just Machines
Dive into Apple's transformative journey, where bold visions and human spirit intertwine to redefine our digital world.
The Unnecessary Complexity of the Tur-Duck-Hen Life
Explore the transition from tur-duck-hen complexity to the elegance of simplicity, guided by the timeless Shaker design philosophy.
The Value Bridge: The Art of Client-Centric Web Design
Explore the art of building lasting client relationships in web design. Dive into the five key pillars that form the bridge of value between agencies and their clients.
Innovation: a feast of focused choices
“Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial…
Simplicity + clarity: the design duo
Explore how simplicity and clarity become the heart of impactful design, turning complex ideas into captivating experiences
The Ascendio Way: The Art of Getting Things Done Right
Discover Ascendio's unique approach to web design through our three core principles that define our professionalism and success.