Through massive social media campaigns and the combined marketing force of the GivingTuesday brand, GivingTuesday motivates millions of people around the world to make a donation to some cause they care about.

Are you designing your donation pages just like you would a landing page for a product? It’s time to rethink what makes donation pages work.

There are a lot of voices out there with great ideas on what you should be doing to raise money for your organization.  But how do you know which ideas are working and which ones are duds? That’s where benchmark studies can be very helpful.

When you give this much online, you learn a lot about what makes a donation page work, and what doesn’t. In partnership with our friends at NextAfter, here’s what we found by giving to 203 organizations.

Fundraising can be a complicated industry. But at its heart is a simple rule—the Golden Rule. See how this timeless maxim can help you optimize your online fundraising.

Fundraising can sometimes feel like you're just taking money from people. But you’re really adding so much to people’s lives. You’re offering happiness.

Struggling to meet your fundraising targets? It's time for a shift in perspective. You and your team work relentlessly, fueled by a mission that's more than a job – it's a moral imperative. But, even as you run at full tilt, you may stumble upon a common trap: The belief that your nonprofit is the chief driver of change.